Now, more and more web users are escaping the daily bombardment of online advertising byinstalling an ad blocker. This simple, free software lets you roam the web without encounteringany ads that shunt themselves between you and the content you want to read or watch. Withan ad blocker, your web browser will generally run faster, you’ll waste less bandwidthdownloading ads, and you’ll suffer fewer annoyances when navigating the Internet. You’llwonder why everyone else in the world doesn’t turn to the dark side.
现在,有越来越多的网络用户通过安装广告拦截软件来躲避网络广告每天的狂轰滥炸。这类简单的免费软件可以让你在上网时不会碰到广告突然冒出来挡在你想阅读或观看的内容前面。装了拦截软件,网页浏览器总体上会运行得更快,浪费在加载广告上的带宽会更少,上网时也更少碰到让人恼火的情况。你会奇怪,其他人为什么不也加入到这个没有广告的世界来。
Well, everyone may be catching on. Ad blocking has been around for years, but adoption is nowrising steeply, at a pace that some in the ad industry say could prove catastrophic for theeconomic structure underlying the web. That has spurred a debate about the ethic of adblocking. Some publishers and advertisers say ad blocking violates the implicit contract thatgirds the Internet — the idea that in return for free content, we all tolerate a constant barrageof ads.
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