向安装广告拦截软件的用户展示广告,这听起来也有点像发垃圾邮件。但话说回来,它也可能会带来更好的广告体验。据布兰奇菲尔德透露,PageFair使用了一种精明的策略,可以减少用户的愤怒情绪,即只显示那些没有“侵扰性的广告。也就是说,这些广告不会有动画效果,不会遮挡页面内容,也不会加载会监视页面活动并向乱七八糟的未知服务器汇报的“追踪工具。
By requiring companies to run ads that are simple and transparent, Mr. Blanchfield saidPageFair would return sanity to the ad business. “We as an industry have lost the trust of ourusers, who are right — there are a lot of very bad ads out there, he said. “We have one shotas an industry to get this right.
兰奇菲尔德说,通过要求公司只打出简单干净的广告,PageFair可以给广告业带来健全的生态。“这个行业失去了用户的信任,而用户是对的,网络上的确有很多糟糕透顶的广告,他说。“我们有这样一次机会,可以改变这种状况。
PageFair is just one of the firms trying to create an ecosystem that produces better ads. Afterwrestling with the implications of their software, the founders of AdBlock Plus created aninitiative called “Acceptable Ads, which sets out a standard for ads that the software will letusers see despite having ad-blocking turned on. These ads are also low-fi — they can’t beanimated or cover up a page’s content. (Eyeo charges some large companies a fee to showthese ads; Google, for instance, pays Eyeo to have its search ads show up for Adblock Plususers.)
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