小米即将实现的扩张将会成为它真正的财富。手机是全世界需求量最大的一类复杂产品,甩开竞争对手汽车和电视好几条街。对于大多数世界人口来说,手机更是覆盖性占领了所有和外界交流的渠道。逐渐覆盖了除面对面以外所有交流方式,除了卡拉OK以外所有交流内容,除了讲价以外所有买卖形式。
Though Apple invented the iPhone, and Samsung spread smartphones, it's Xiaomi that showedthe world how to create a defensible market between luxurious and crappy, and to scale up tomeet the rising demand of the rapidly expanding middle class in Nigeria, Indonesia, Brazil,Mexico, India, cumulatively the world's biggest market by far.
虽然苹果发明了iPhone,三星推广了智能手机,但却是小米告诉了全世界如何创造一种介于奢侈品和地摊货之间的坚韧的市场和如何加大规模来满足尼日利亚、印度尼西亚、巴西、墨西哥和印度的中产阶级不断增加的需求,而这个市场正在不断扩大,不久就会逐渐成为世界上最大的市场。
There are opportunities for the United States here since good, cheap products benefit U.S.consumers, too. There is also competitive risk, as always. But the biggest threat Xiaomi posesis for companies that don't take it seriously.
现在小米抓住了一个机会,因为物美价廉的产品也能造福美国的消费者。竞争风险一如往常,但是越是不把小米当一回事的公司越是面临来自小米的巨大威胁。
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2020-09-15
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