这个公司是雷军2010年在北京建立的。雷军是个电脑科学家,现在又是一个45岁左右的有能力的企业家。他总是无可避免地被拿来与乔布斯进行比较,既是因为他的精力和聪慧,也是因为他乔布斯式的衣着品味和产品推出。
Xiaomi's importance, though, is about more than just its growth. It's about how it grew. Thecompany was designed, from the beginning, to assume that both social media and ecommercewere normal. The rapid and enormous success came about largely because these tools allowedthe firm to do everything backward.
虽然小米如今举足轻重的地位不只是和他的发展有关,也和如何发展有关。从一开始,这个公司就是在社交网络和电子商务都成为常态的假设下进行设计的。这种快速且巨大的成功还要归功于这些网络工具的普及,这让小米公司能站稳脚跟尽情伸展拳脚。
Xiaomi's coming expansion will be its real legacy. Mobile phones are the most broadly desiredcategory of complex goods in the world, beating out their only rivals -- cars and televisions --by a mile. The mobile phone is also the near-universal source of connectivity for most of theworld's population, increasingly the gateway to every form of communications other than faceto face, to every form of content other than karaoke, and to every form of commerce otherthan haggling.
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