One secret that has been deciphered is the blending of traditions and fashions. Korean soaps are very conservative in values and tend to promote the country's culture unabashedly. At the same time they often exude a sense of hip that connects with the young demographic. It is a hard act to pull off because the two strands usually go in opposite directions.
In addition, they have found a way to reconcile what is traditionally considered male and female qualities. Many of these shows have reversed gender roles by making the man an object of desire and the woman the pursuer. The objectification of the modern Adonis is not only making waves in the world of fashion, but the ripple effects are seeping into gender politics. For one thing, it has become a subconscious benchmark for many young urban Chinese women in their choice of dates or spouses.
This is not women asserting their sexuality as much as their right to dream. Some have interpreted it as an oblique comment that Chinese women have made on Chinese men. The male response? This is "pornography" for women who fantasize.
By default, Chinese couch potatoes should and would prefer locally produced content, as testified by a recent poll that puts the rate of preference at 53 percent. But a limited free market-with productions open to all but television channels monopolized by State entities-has created the strange outcome of quantity trumping quality, with some 15,000 episodes churned out each year but precious few winning the hearts of the viewing public.
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