据“eMarketer的数据,中国近一半的电子商务销售都是在移动设备上进行的,总值5057亿美元。与之相比,美国在移动设备上进行的电子商务销售仅占总量的四分之一。到2019年,中国的移动线上销售将占电子商务销售总量的71%。
"We don't see mobile buying plateauing for the next five years," said Monica Pearl, eMarketer's director of forecasting. "They'll increase because consumer behavior has changed." Feature-rich, cheap smartphones are also helping fuel the boom, she added.
“我们认为,移动设备购物热潮在接下来五年绝不会降温,eMarketer的评估主管莫妮卡·珀尔说道。“它只会不断升温,因为消费者行为已经发生了变化。她还补充道,功能丰富而又价格低廉的智能手机在为这股狂潮推波助澜。
China is, after all, a mobile first market, explains Brian Buchwald, CEO of consumer intelligence firm Bomoda. So it has been able to leapfrog past other markets, which mainly used PCs for purchases.
而消费者情报公司“摩登系首席执行官布莱恩·布赫瓦尔德则解释道,由于在中国市场,手机购物独占鳌头,所以大可忽略其他购物途径了(主要是个人电脑)。
Sophisticated mobile payment apps are partly fueling the mobile boom. To grease buying, purchases are smooth and nearly seamless, since goods are bought in a few seconds with just one click. And an intense fight for market share between payment titans WeChat Pay and Alibaba's Alipay is fueling even more innovation. Apple Pay has only just recently stepped into the competitive arena.
【中国近一半的购物是在手机上进行 价值5千亿美元】相关文章:
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