这对微信来说是个好消息。微信作为一款问世仅五年的聊天应用,归互联网巨头腾讯公司旗下所有,目前用户已达6.5亿。而且,这其中有一大部分用户在用微信手机购物。结果就是,微信支付和阿里巴巴支付宝主导了支付市场。零售商们可以轻而易举地在微信开店,用户们可以在微信上计划家庭出游、打车、甚至足不出户就能定制服装。
"WeChat is the most influential app in the world," said Buchwald. "It has the functionality of an iTunes store. So you can do anything you want."
“微信是世界上最具影响力的一款应用,布赫瓦尔德说道。“它拥有苹果iTune商店的功能,你想干什么就能干什么。
This mobile preference is one-stop shopping for navigating a digital life. "We're talking about the emergence of chat commerce," said Lily Varón, an analyst at Forrester Research. "WeChat is becoming a commerce channel. And it's an ecosystem that's unlike anything in the U.S."
这种备受人们喜爱的手机一站式购物方式正在引领数字化生活。“其实这是新兴的聊天商务,弗雷斯特研究公司的分析师莉莉·瓦伦说道。“微信正在成为一个商务渠道。因此形成的生态系统在美国是见不到的。
And, she adds, unlike the U.S., there's also no digital divide in China by geography or age. "It's not just limited to younger consumers," she said.
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