当梅耶尔被选中领导这家苦苦挣扎的互联网公司时,她正怀有自己的第一个孩子。那时,她在Facebook旗下的Instagram图片分享网站贴出了带有雅虎主题的婴儿装照片,并以此激励自己的团队和投资者。最近,她又在推特上对公司的咖啡馆大加赞赏。
But cautionary tales abound. In May, fashion retailer Francesca's Holdings Corp. fired its chief financial officer, Gene Morphis, after he took to Facebook and Twitter with posts about earnings calls, snide remarks about short sellers and self-congratulatory comments after the company completed a secondary share offering. Mr. Morphis continues to tweet as @theoldcfo. On Monday, he tweeted about meeting with venture capitalists.
当然,需要引以为戒的例子也有不少。今年5月,时装零售商Francesca's Holdings Corp.解雇了公司的首席财务长吉恩?莫尔菲斯(Gene Morphis),原因是他在推特和Facebook上发布了有关公司营收电话会议的信息,并对卖空者冷嘲热讽,还在公司完成二级市场股票发售后发表了一些沾沾自喜的评论。此后,莫尔菲斯仍在用名为@theoldcfo的账户发推文。9月24日,他发布了与风投资本家会面的相关消息。
Mr. Morphis couldn't be reached for comment.
无法联系到莫尔菲斯对此置评。
Aetna Inc. CEO Mark Bertolini started his account three years ago -- though his daughter, a former social-media director, tried to dissuade him. He has used the platform to share personal news, such as his son's kidney transplant in June.
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