洲际酒店集团在中国的第一家酒店于1984年开张。该公司说,未来几年预计将在目前已运营172家酒店的基础上再开150家。洲际酒店去年在中国市场取得收入19亿美元,高于2010年的10亿美元。
China now makes up 10% of IHG's global revenue, though Mr. Solomons says he expects the country to match the U.S. as the industry's biggest hotel market in terms of rooms by 2025.
目前中国市场占洲际酒店集团全球收入的10%,不过所罗门斯说,他预计到2025年中国将赶上美国成为整个行业按房间数量计算规模最大的酒店市常
In a bid to lure more Chinese travelers, IHG started a Chinese-only brand, Hualuxe. Aimed at the 'upper midmarket' and catering to Chinese clientele─boasting 24-hour noodle bars and favoring tea rooms over cocktail bars─the first Hualuxe is scheduled to open in 2014.
为进一步吸引中国旅客,洲际酒店集团专门针对中国创立了“华邑(Hualuxe)品牌。这个品牌瞄准中高端市场并照顾中国顾客的需求,拥有24小时的面馆,更倾向于茶室而非鸡尾酒吧。第一家华邑酒店预计于2014年开张。
So far, most hotel development by international brands has been in major cities, mostly as part of mixed-use projects sanctioned by the government. But hotel companies now are building in smaller cities in China's interior and developing resorts for a newly affluent middle class that only recently has begun to afford leisure travel.
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